Alfaparf Milano Keratin Hair Treatment - Formaldehyde Free - Sulfate Free

ALFAPARF MILANO, the leading Italian brand in the professional hair treatment sector, shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, capturing the essence of Italian dynamism, innovation, and openness to diversity. With Semi di Lino, now celebrating over 30 years, we have utilized the original Linseed formula and constantly evolving formulas to meet the new needs of hair. The Keratin Therapy Lisse Design has been a reference for hairstylists globally for over a decade, and the Benvoleo collection embodies a transparent, responsible, and participative idea of beauty.

Style Stories, a complete line of styling products, provides valuable advice for every occasion and showcases a special formula that eliminates unpleasant odors, as well as photo-protective properties that counteract the damage of free radicals. As for the Keratin Therapy Hair Straightening and Smoothing System, it offers an at-home keratin treatment with long-lasting results and Babassu Oil known for its emollient and illuminating properties. The bond system protects your hair from heat, pollution, and stress.

Alfaparf Milano's dedication to innovation, research, and market proximity, as well as a love of beauty, has made it the top Italian brand in the global beauty industry. By creating formulas, sourcing raw materials, and developing products in the laboratory, they ensure that each product is a beautiful story constructed by excellence, enthusiasm, commitment, and good vibrations. This is all to provide the very best to passionate and smart hairdressers and individuals who share the same dream and journey. These are not just simple hair products; they are the result of research, knowledge, experience, and feedback, and are dedicated to making a difference for a better future.

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